A multi-cut launch campaign for Lumen's flagship serum, spanning a 60s hero film and a set of vertical cutdowns for paid social.
Worked from raw studio footage and B-roll to build a hero edit first, then reverse-engineered vertical cutdowns optimized for the first three seconds of retention.
Placeholder metric — e.g. 2.4M organic views across cutdowns.
Client Work
Nova Audio · 2024